Catalyzing Economic Growth Through Storytelling: High Point Discovered
Throughout High Point’s varied history, there have always been believers in the good of our city. They are the change makers who refuse to settle for any narrative of negativity. They are the visionary leaders who push our community onward toward positive growth. And while these individuals have always been present in High Point’s history, many citizens never know their stories.
Even as changes slowly began to take place in revitalizing High Point into a city full of life, many could not see beyond the veil of their own negative perceptions of High Point’s past. In order to garner the support needed to ensure the entire city engine chugged forward, more citizens needed to see and believe in the good of High Point.
This need is what first motivated High Point businesswoman, Christi Barbour, to found the non-profit, High Point Discovered (HPD). Dedicated to uncovering and highlighting the positive narratives of change, growth, and opportunity in our community, High Point Discovered’s mission is to "communicate the stories of our city to connect our citizens and catalyze economic growth.”
High Point Discovered operates with a clear vision: to enhance the perceptions of High Point, NC by unapologetically showcasing the city through a rose-colored lens. By telling the stories of small businesses, organizations, initiatives, leaders, students, educators, artists, and community members, HPD uplifts High Point and ensures local businesses and non-profits receive the community support they need to thrive and succeed. The organization's multifaceted approach includes digital storytelling, events, social media, a video podcast, and an annual print magazine, all aimed at fostering economic growth, enthusiasm for civic participation, and community pride.
This past year, thanks to the generosity of the Congdon Family Foundation, HPD was able to mark a significant milestone: the launch of its new video podcast, "High Point's Voices Discovered." This podcast shines a spotlight on non-profits and people who are making High Point better. Through engaging interviews and captivating stories, the podcast brings visibility to vital work being done, further amplifying the impact of these non-profits and individuals.
Unlike other regional magazines, HPD doesn’t accept advertising or sponsorship dollars. It’s a core principle of High Point Discovered that cost is never a barrier for businesses and organizations to gain the recognition they deserve. All services provided by HPD are free of charge, allowing even the smallest enterprises and non-profits to benefit from increased patronage, partnerships, and donor support.
The impact of HPD's work is evident in the numbers. Each year, HPD drives traffic to the websites of over 3,200 businesses and nonprofits, significantly boosting their online presence and community visibility. In 2024 alone, their social media content interacted with 175,000 accounts, showcasing the far-reaching influence of their storytelling efforts.
“Insert quote from Rachel,” says Rachel Collins, President and CEO of Business High Point Chamber of Commerce.
As an early funder of High Point Discovered, the Congdon Family Foundation was a catalyst for HPD’s initial launch and success in 2020. Despite the economically tumultuous year, High Point Discovered flourished as a beacon for local businesses and non-profits when it was most needed. Since then, this operational grant has allowed for increased capacity. The HPD staff continues to grow, now with a team of three full-time and two part-time employees.
Through the Congdon Family Foundation's demonstrated trust, HPD’s growth has yielded an increased level of advocacy for the business and non-profit community. By enabling HPD to tell the stories of High Point, the foundation is not only fostering economic growth but also nurturing a sense of community pride and connection. As HPD continues to evolve and expand its reach, the impact of its work will undoubtedly resonate throughout High Point, catalyzing a brighter, more prosperous future for all.
Read more about our Economic Development Grantees
"When you’re helped out,
it inspires you to help others."
EMILY CAROTHERS, Earl and Kitty Congdon Old Dominion Freight Line Scholarship Recipient
"Compassion is taking action. It’s not being satisfied with the status quo."
Carl Vierling, Greater High Point Food Alliance
Executive Director
"We’re creating our own ecosystem that is poised to turn our home into the “high point” of our state once more."
Rachel Collins, Business High Point
CEO
"All must give as they are able, according to the blessings given to them by the Lord your God."
Deuteronomy 16:17
"Our board is deeply involved in High Point. Their commitment to the city is evident in their desire for the foundation to form real partnerships with our grant recipients, so that we can support them to grow their impact."
Rev. Dr. Joe Blosser,
Chief Impact Officer